The Harrods of the middle east, bringing the best that the MENA region has to offer
Scope of work
Branding
/
Startups
/
Campaigns
/
Visual Identity
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Timeline
6 months
Client
The Chalhoub Group
Year
2024
The middle east's appetite for luxury garmets is growing, but craftsmen in the region weren't getting the recognition they deserve. So the Chalhoub Group came to us to help bring the limelight back to the region
We created a timeless brand that spoke to the tagline - Curated by Yarn
The results
$100k
Monthly revenue
300%
increase in social engagement
Our strategy came down to one idea: remove every step between landing and starting a trial. No demo video. No feature comparison on the homepage. One path. One action. We launched on a Monday. By Friday, the numbers were already moving.
The approach
We started where we always start — with behavior, not opinions. First, we ran a full audit of how visitors actually moved through the site. Heatmaps showed that most people never scrolled past the hero.
Session recordings revealed a pattern: visitors would hover over the pricing page, then leave without clicking anything. The demo video had a 12% play rate and a 3% completion rate.